Seems our hypothesis are getting some backup from google.
They just announce two things:
- The Physical Web app now will allow you to convert your phone into a beacon:
https://twitter.com/ThePhysicalWeb/status/748518750962343937
We did some work about enabling people to create beacons with their devices like:
https://github.com/mozilla-magnet/sociallighthouse
- Now in the Physical Web app from google, you can select your metadata server, the one that will give you data to show the user:
https://twitter.com/thephysicalweb/status/748519020194721793
And last but not least, and definitely important, the physical web is being rolled out as part of the operating system in google via google play services:
https://twitter.com/mepartoconmigo/status/747809009848225792
Walk the web 